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What are the consumer requirements for hardcover printing?

1. The main psychological phenomenon of consumers in the process of consumption is the pragmatic psychology, which means that the actual function of the product is more important. It is hoped that the product is convenient to use, cheap and good, and does not deliberately pursue the appearance and style of the shape. Novelty. Consumer groups with realistic psychology are mainly mature consumers, working class, housewives, and elderly consumers.
2, seeking beauty in the United States psychologically have a certain acceptance of consumers generally have a desire for beauty, examine the appearance of the product itself and external packaging, compared to the artistic value of the product. The consumer groups holding the aesthetic psychology are mainly young people and the learning class, and the proportion of women in such groups is as high as 75.3%. In terms of product categories, hardcover printing of jewelry, cosmetics, clothing, crafts and gifts needs to pay more attention to the performance of aesthetic value.
3. The consumer groups that seek different psychology and hold different psychology are mainly young people under the age of 35. This type of consumer group thinks that the style of goods and packaging is extremely important, and it is novel, common, and individual. It requires that the appearance, color, and graphics of the hardcover box are more fashionable and more avant-garde, and the value and price of the goods are used. Not very concerned. Among this consumer group, juvenile children account for a considerable proportion, and sometimes the packaging of products is more important than the product itself. For this group of consumers who cannot be ignored, their packaging design should highlight the characteristics of “newness” to meet their psychological needs.
4. The psychology of the herd mentality is willing to cater to the prevailing habits or emulate the celebrity style. The age group of such consumer groups is relatively large, and the composition of this kind of psychological behavior is promoted by the various media's vigorous propaganda of fashion and celebrities. To this end, hardcover box printing should grasp the prevailing trend, or directly launch the product image spokesperson who is deeply loved by consumers, and improve the trust of the products.
5, the name of the psychology No matter which kind of consumer groups have a certain psychological psychology, pay attention to the brand of goods, have a sense of trust and loyalty to well-known brands. Under the conditions of economic conditions, and even in spite of the high price of the goods, they insist on subscription. Therefore, the establishment of a good brand image in packaging design is the key to the success of product sales.


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