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Food box color

Food box color
Food box color

In the printing of food packaging, the use of bright colors such as pink, orange, orange and other colors can emphasize the sweetness, sweet smell, taste and taste of the food. Chocolate, cereal and other foods, mostly in warm colors such as gold, red, brown, etc., give people a fresh and delicious, nutritious feeling. Tea is packaged in green to give a fresh, healthy feeling. Cold food and beverage packaging, using a cool, snowy blue and white, can highlight the freezing and hygiene of food. Tobacco and alcoholic foods are often used in elegant and quaint tones, giving people a sense of savory and mellow physiology, and psychologically indicating that it has a long history of branding. Clothing, shoes and hats are mostly dark green, dark blue, brown or gray, to highlight the beauty of calm and elegant. It is the color of these food packaging boxes that meets the physiological and psychological characteristics of consumers, so that consumers can quickly make a decision to purchase this product in the same kind of goods, thus speeding up the sales of enterprise goods.

The printing of these food packaging boxes utilizes the color of the product itself to reproduce the color of the packaging, which is very similar to the association of the homologous objects, and thus has a basic concept of the inner object. In the packaging design of goods, color plays a role as a silent marketing master in the marketing of goods because of its unique connotation, function and characteristics. This should be instructive for our product packaging designers. Designers should not only pay attention to the beautification function of color in commodity packaging, but also pay attention to their marketing functions in commodity packaging design from the perspective of economics.